What's the purpose of a business card? If you said to provide your name, address and phone number you have neglected the power a business card can have to bring you new prospects and paying customers.
Let me give you a couple of examples.
1. If you're a Certified Public Accountant you might have on the back of your
business card "Free Report: The 10 Most Costly Mistakes Business Owners
Make At Tax Time, go to www.taxsecrets.com to claim your report plus the free
email series 12 Little Known Secrets to Reducing Your Business Taxes."
Whenever you give out your business card you can mention the valuable gift on
the back. So every business card you give out becomes a powerful list building tool.
2. If you're a restaurant owner you could give every staff member their own
business card with a valuable gift offer like a $10 meal voucher on the back.
You could also offer other incentives like free coffee or free dessert with any
meal. Tell the staff they can give out the cards to their friends and people
they meet.
Giving gifts to friends and strangers and having their own business card makes
your staff feel more important and it also multiplies the number of people
actively promoting your business.
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